From the daily archives:

Wednesday, March 25, 2009

We turned the camera over to Scott Monty of Ford and had him interview us on our reflections pro and con of the trip.  You can tell at this point that the four of us had clearly been spending too much time together.  Enjoy.

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The iRoadTrip team caught up with Scott Monty of Ford at SXSW, who oversees the company’s social media initiatives. We had a chance to speak with him about innovation, social media, and his various initiatives and challenges.  While Scott really well articulates the programs he has put together at Ford, I especially liked his comments on the innovative culture at Ford and its leadership – enjoy!

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