From the category archives:

Ohio

Gannett Talks about Ripple6

by Colin Browning on March 13, 2009

At the Cincinnati Enquirer, we met Josh Resnik of Gannett Digital who gave us a quick overview of some of their innovative programs, one of these is their investment in Ripple6 which powers the MomsLikeMe.com site.

Here is Josh talking about why the Ripple6 platform is so critical to them.

/colin

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Gannett and Cincinnati Enquirer embrace Social Media

by jeffcutler on March 13, 2009

A snippet of the valuable perspectives the #iroadtrip crew got from the people at Gannett and the Cincinnati Enquirer.

More video and audio to be posted soon.

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Cincinnati Tweet-up and Community Innovation

by John Johansen on March 13, 2009

Cincinnati social media community is an example of community management innovation. Social media is a pretty open term, it’s a free-flowing community of people that can self-select to join, participate in, or leave. How to you help shape a positive community experience around that? Kevin Dugan and Daniel Lally decided to step into that role as they saw the Cincinnati social media community growing and multiple groups beginning to organize events.

The Social Media Club was hosting educational presentations, Bryan Person of LiveWorld came down to start the Social Media Breakfast, and various Tweet-ups were cropping up as well. Having participated myself in all of these groups, they offer excellent content and opportunities. However, this deluge was starting to fatigue what was still a relatively close-knit group. What they decided to do was spearhead an integrated approach – continuing to host meetings at different times of day but with more centralized planning that would allow more people to decide what worked for them, rather than feeling a need to attend each different groups’ events.

From the outsider perspective, I noticed that people were very familiar with one another and very comfortable with the atmosphere. It was an easy going group, talking and mingling with one another. Even the people in for the Proctor and Gamble social marketing launch (still sorry we missed that) were having no trouble mixing in. We met some great people during that tweet-up including an interview with Robin Sloan of Current TV.

What are you doing to understand the unique needs of your audience or community in order to help you innovate?

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Interview with Robin Sloan from CurrentTV

by jstorerj on March 13, 2009

During the tweet-up in Cincinnati we caught up with Robin Sloan from CurrentTV. The audio quality isn’t great, but the insights are. Take a listen to hear how:

  1. Innovation isn’t always about creating something out of nothing, often it’s just a matter of listening and embracing something that’s already happening (re: integrating Twitter into Current’s Hack the Debate series).
  2. Innovation is less about competition and more about cooperation.
  3. CurrentTV sees the TV landscape in five years.

Edited by Colin to add: While CurrentTV is headquartered on the West coast, it is great to include Robin’s conversation on our tour because the concept for CurrentTV came from Al Gore – born and raised in Tennessee!

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Interview with Shawn Morton

by John Johansen on March 13, 2009

We had a chance to sit down with Shawn Morton, the Director of Social Media at Nationwide Insurance in Columbus about how they are moving forward as a large organization using social media.

Some of our key takeaways from this interview are:

  • Make yourself visible in your organization. Shawn has had many people approach him about how to use social media because they know it is his role at the company.
  • Find innovative ways to generate content. Not all content has to be promotional or educational (or purposefully inane to go viral). Shawn said Nationwide has been leveraging their sponsorships to gain access to exclusive content they can share through social media.
  • Don’t limit yourself to just your role. Because social media offers so much potential for listening, you will often find people talking about your company about an area that is outside your job functions. While you may not be able to answer them directly, you can help facilitate the right connections.

Listen to the interview and add your thoughts in the comments.

Podcast: Play in new window | Download

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