Some of our key takeaways from this interview are:

• Make yourself visible in your organization. Shawn has had many people approach him about how to use social media because they know it is his role at the company.
• Find innovative ways to generate content. Not all content has to be promotional or educational (or purposefully inane to go viral). Shawn said Nationwide has been leveraging their sponsorships to gain access to exclusive content they can share through social media.
• Don’t limit yourself to just your role. Because social media offers so much potential for listening, you will often find people talking about your company about an area that is outside your job functions. While you may not be able to answer them directly, you can help facilitate the right connections.

Listen to the interview and add your thoughts in the comments.

The rest of Shawn’s interview will be posted soon.